Not a tool. Not an agent waiting for instructions. A colleague with a job to own — and a human boss to answer to. Synths are named, role-defined AI entities with persistent memory. They communicate like humans, operate inside the tools your team already uses, and earn trust through reliability and transparency — handling the cognitive workload so your people focus on judgment, creativity and relationships.
Alfred sent this himself — no one asked.
Each Synth has a name, a role and a job to own — modelled on the way a great teammate would work.
Four things separate an AI colleague from yet another tool.
Talks like a colleague in plain language, right inside the tools your team already uses — no prompting rituals, no new platform to learn.
Stable identity, persistent memory, explains its reasoning, and escalates to its human boss when needed.
Handles the mechanisable so your people do judgment, creativity and relationships.
Acts on a schedule and on triggers — drafts the bid, chases the quote, updates the record before you ask.
Synths draw on a shared library of capabilities, combined and configured for each role.
Has read all your documents, emails and CRM data, and points you to what you need in seconds.
Answers customers in your brand voice, around the clock, straight from your own knowledge.
Watches the market, your rivals and the chatter, so you spot risk and opportunity first.
Greets and qualifies website visitors 24/7 with the depth of your top salesperson.
Feeds the right spec, price or policy into the call the moment it's needed.
Runs intake and feedback conversations, then hands you clean, structured answers.
Carries multi-step processes to the finish, using judgment and checking in only when it should.
Synths onboard the way a person would — given a role, plugged into your systems, and trusted incrementally.
We give each Synth a name, a role and a clear remit — configured with your terminology, brand voice and the guardrails you set.
They connect to the tools you already use — Google Workspace and Slack — and work where your team works.
Autonomy expands as trust is earned. Every interaction is logged — what was asked, answered and which knowledge was used — with a full audit trail.
Seasoned product leaders who've spent decades at the intersection of business and technology.
Aidan is a founder, consultant, and product leader with over 25 years of experience helping businesses unlock growth through technology.
He has worked with organisations of all sizes, from bootstrapped startups to Fortune 500 brands, across roles including Head of Product Strategy, Chief Product Officer, and Chief Commercial Officer. Highlights include leading an InnovateUK-funded startup using predictive analytics to transform the road haulage market, and building apps for multiple tech ventures at hedgehog lab.
Today, Aidan advises SMEs and startups as a board advisor, helping leadership teams sharpen priorities, adopt an agile mindset, and align technology with their goals.
Aidan holds a B.Sc. (Hons) in Mathematics and an Executive MBA (cum laude).
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Cyril is a fractional Chief Product Officer and board advisor with over 20 years of experience scaling product organizations for growth-stage companies.
He has helped startups and scale-ups across fintech, eCommerce, marketplaces, and AI transform their product functions into engines of growth. As VP of Product at TransferGo, he rebuilt the product organization and oversaw the launch of a Neo-bank in just nine months. At Zoopla, he led the shift from a siloed, feature-driven structure to a product-centric culture that reignited growth.
Today, Cyril works with post-Series A founders as a fractional CPO, installing product operating models that secure funding readiness and unlock sustainable growth. He also serves as a board advisor, guiding leadership teams on product strategy, AI adoption, and international expansion.
Cyril holds an MBA from The Open University and is fluent in both English and French.
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